Amirreza
Faghihinia, Ph.D.

I am a postdoctoral scholar in Marketing at the University of Alberta. I completed my Ph.D. in Marketing at the same institution in June 2026.

My research focuses on consumer behavior, and specifically word-of-mouth. I am passionate about studying how people talk about their consumption experiences with others in everyday conversations. I am also interested in circumstances that make people more or less likely to post their consumption experiences online. I use controlled experiments to test my hypotheses.